Search engine optimization, otherwise know as SEO, is related to web copywriting but focuses specifically on improving search listings on SERPs and influencing PageRank.
Higher search engine positions result in increased website visibility and traffic, and lower the cost of customer or visitor retention.
We focus on ethical and professional methods for increasing and improving ranking such as: code optimization, web directory placement, link popularity, and a SEO advisory analysis.
Code optimization involves identifying the keywords and phrases your target audience uses and adapting your web site code to maximize your exposure on search engine queries.
Placement into certain web directories will improve search ranking due to the fact that most search engines will see the listing in the web directory as a valuable factor when determining SERP ranking. Contrarily, having your site listed on questionable web directories can get your site blacklisted!
Link popularity is a general representation of the quantity and quality of incoming links to your web site. Link popularity is important because it is a major factor used by search engines in influencing a site's position in search results. Generally, sites with more inbound-links will be positioned higher than a similar site with less. Other factors that are considered include anchor text.
Our SEO advisory analysis is a comprehensive report on your web site's degree of search engine optimization through a SWOT analysis. It will evaluate the strengths, weaknesses, opportunities, and threats in a business venture or project.
We can perform one or all of the four services previously mentioned.
Contact us for more information.
See the related topic, Copywriting.