It doesn't take much to get your own site up and running.
Nevertheless, it does take expertise to have it done properly. Here's the
short list.
- Register a domain name
- Registering a domain name starts with coming up with a name for the site. It's more important that
you may think; therefore, a lot of consideration should be given. The name should convey the main idea or
principle of your endeavor and not necessarily your business name. Come up with three to six
different names to have as backup. Next, check the availability of the name through a domain name
checker like,
www.networksolutions.com.
Afterwards, contact any
reputable registrar
to register the name. It is recommended to register a domain name for at least two year. We can do it
for you… Contact us.
- Get the site hosted
- If you want other people to view your web site, you must copy your site to a public server, a
host. You can host your own site; however, it is not recommended unless you require specialized
hardware, software, and require total control of server-related issues. Most web sites are hosted
using an ISP. It's basically renting server
space. There are a lot of ISPs out there. Their options and prices vary greatly. Make sure the
ISP you use is well-established and reputable.
- Select or create audience-oriented content
- This may be the most difficult aspect of building a web site. Apart from deciding which and how
many graphics to include, most people don't know exactly what they want to say. Consequently, they'll
write in generalities, use clichés, and produce imprecise or vague statements or ideas. Writing
copy—textual content—for the web presents special demands and web copywriting requires
specialized skills adapted to those challenges. Writing on the web needs to be exact and persuasive.
Text needs to convey ideas quickly and appeal to your target audience energetically.
Ask us for help.
- Design and build the web site
- Designing and building a web site should correspond with your target audiences' needs and wants.
For instance, you don't need an expansive eCommerce site for
simply posting information about products, services and the organization. Also, you wouldn't want to
cram your entire site into a one-page
brochureware.
A successful web site design should following essential web design principles.
- Upload the site
- Uploading, or posting, is relatively straightforward. It involves transferring the site to the
publicly accessible server. Check your ISP for the available methods. As a reminder, name the main
page or home page, index.htm( l ), as this is the default file browsers will look for when arriving at
your site.
- Promote the site
- There are two methods of online promotion. Paid and unpaid. Paid advertising vary in effectiveness,
cost, performance, and ROI. The most commom methods
are:
- PPC - Paid click-throughs advertised on
keyword search result pages.
- Banner Ads - Banner advertising on another web site.
- Email marketing - solicited and/or unsolicited e-mail promoting
- Search Engine Marketing - Paid inclusion into search engine
directories/portals
Unpaid promoting is not free and may cost more than paid marketing as it requires effort and time to
execute well. Below are the more popular techniques:
- SEO - We have a separate
page addressed to improving search query results.
- Link Exchange - reciprocal links with industry-related web sites
- Blog Marketing - site mention on relevant blog sites
- Article Marketing - publishing valuable content on site or third-party sites
Don't forget about the traditional methods of advertising and promoting such as TV, radio, magazine,
newspaper, goodwill, etc. Online promoting should not be the only way to advertise your enterprise.
- Maintain the site
- Although it may not be necessary when starting a web site, the importance of website maintenance
cannot be understated. Building a web site with maintenance in mind allows you to more easily
manage and update it with new or different content. Fresh, current, and correct content can also
improve search engine ranking. Check out our web site maintenance page to see
how we can maintain your site.
Contact us for more detailed answers.